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March 19, 2025
OPENRED Application: Unlocking opportunities and creating impact in mere minutes
About OPENRED
OPENRED is leading the way in AI-driven innovation in the housing sector. Their vision is clear: every new residential construction project in the Netherlands should be analyzed through their AI platform, fostering collaboration among housing associations, project developers, builders, consultants, and government entities. By leveraging data-driven insights, OPENRED empowers all stakeholders to make informed decisions that balance social and economic factors.
Outdated project planning
Traditionally, real estate projects involve drafting several versions of a project plan—each offering a different perspective on the challenges at hand. These plans are usually evaluated in a top-down manner, with management ultimately choosing one to develop further. This approach leaves little room for combining elements from multiple plans, even if such a blend might offer a superior solution. It begs the question: what if neither Plan A nor Plan B is truly optimal? What if the most effective approach is a blend of both – one that ensures better economic returns while also fostering more sustainable neighborhoods?’
Data science is reshaping real estate
Despite the wealth of data available in the housing market, a reliable method to apply it effectively has been lacking—until now. According to van der Zon, it isn’t a matter of if the industry will use this data, but when.
“In other sectors, digitization has been advancing for years. It’s time for real estate to catch up. If a company fails to adopt data-driven strategies, it might not survive in the coming years.”
Joost van der Zon
CEO of OPENRED
OPENRED’s application continues to evolve by leveraging robust data, upporting project developers with advanced data models and algorithms that generate optimized residential project plans. By analyzing thousands of housing market data points, the platform delivers insights that drive higher returns, mitigate risks, and ensure alignment with community needs. Best of all, the tool is designed so that even users with no data expertise can achieve professional results—because the app handles the complexity for them.
“With the OPENRED application you can find the optimal balance between returns, risks and market fit, with the result that you earn more and make better plans, faster.”
Joost van der Zon
CEO of OPENRED
Interested in learning how OPENRED can help you increase the value of your projects? Plan your 30-minute demo now!
Why VIKTOR
For years, OPENRED has been refining the algorithms, models, and calculations implemented in the application. Collaborating with VIKTOR has enabled them to integrate these components into a seamless web-based platform. As the platform continues to evolve, OPENRED has leveraged this partnership to scale its capabilities and better serve its rapidly growing customer base.
“VIKTOR enables our customers to use our complex models, algorithms and data source without even noticing it. They only need to set the correct input parameters for an optimized result to be clearly displayed in the user interface.”
Joost van der Zon
CEO of OPENRED
If you're interested in learning how VIKTOR.AI can help you reach your goals, don't hesitate to get in touch!
